TFI is the largest Burger King franchisee worldwide.
TAB Food Investments (TFI) is a leading Quick Service Restaurant (QSR) operator in Turkey and China, with over 1,700 restaurants and more than 28,500 employees. Its 22 years of experience enables TFI to set operating standards and shape the consumer trends in the markets in which it operates.
As a consumer-focused company, TFI has built an organization that reflects the needs of its customers. The management philosophy is not a “one size fits all” approach. Through its operational and marketing expertise, TFI successfully employs two different QSR business models in Turkey and China.
TFI’s operational expertise is reflected in its food supply chain, data analytics and distribution management capabilities, learned via the “Ecosystem” businesses, through which TFI controls the bulk of its supply chain in Turkey.
TFI’s marketing expertise focuses on continued innovation in its products and services to deliver a “superior customer experience.”
These attributes have driven the Company’s success and widespread recognition in the international franchise world. TFI is the largest Burger King franchisee worldwide, present in two highly attractive emerging markets.
This track record positions TFI as a new generation operator, with an ability to continue to grow in existing core markets while successfully applying its management approach to new brands and markets.
TFI’s multinational QSR platform can be grouped into three business operations:
Operations in Turkey under TAB Gıda San. ve Tic. A.Ş. (TAB Gıda)
Operations in China under Burger King Holdings Ltd. (BK China)
As key contributors to TFI’s success, these TFI companies provide goods and services to the QSR operations in Turkey:
CREATION OF TAB GIDA
FIRST BURGER KING RESTAURANT OPENED
LAUNCH OF FASDAT OPERATIONS
INTRODUCTION OF BURGER CITY
START OF DELIVERY
LAUNCH OF REKLAM ÜSSÜ
INTRODUCTION OF SBARRO
INTRODUCTION OF POPEYES
LAUNCH OF EKMEK 1 FACILITY
INTRODUCTION OF ARBY'S
LAUNCH OF MY BK CAFE
LAUNCH OF EKMEK II FACILITY
ACQUISTION OF BK CHINA
LAUNCH OF ATAKEY
INTRODUCTION OF USTA DONERCI
LAUNCH OF EKUR ET ENTEGRE
LAUNCH OF ATA EXPRESS