TFI began investing in China in 2012, bringing its remarkable achievements in the quick service restaurant industry to a whole new market. After acquiring the master franchise rights of Burger King® restaurants in China, TFI expanded to 1400 restaurants powered by its flexible and creative management principles. As a result of TFI’s efforts, consumers in China are able to experience the world-famous Burger King® flavors in 200 cities across the country, spanning from Wulumuqi in the West, to Shanghai in the East.
TFI expanded its presence in China in alignment with its “different solutions for different needs” strategy bolstered by the company's proficiency in operations and marketing, enabling it to effectively meet the needs of the Chinese market. Within just three years, BK China has become the number one performing Burger King® operator according to Burger King®’ own global operational key performance indicators.