27 09 2017
In the "Summer Hits 2017: Popular Brands of Summer" survey conducted by Xsights Research & Consultancy in cooperation with The Brand Age Magazine, Burger King® has been the choice of the participants in food category when asked about the best brand expressing the warmth, energy and joy of summer. In the survey conducted throughout Turkey, Burger King® has been selected as the most preferred food brand of summer. Serving in Turkey with more than 600 restaurants with its delicious, affordable and satisfying menus, hot and cold beverage varieties, king fried chicken, fantastic sauces and several more tastes, Burger King® has once again been the go-to meeting point of taste fans this summer.
Consumers chose us as the "Most Popular Brand of Summer" for the second time
In her statement on the manner, TAB Gıda Chief Marketing Officer Seçil Kurdoğlu stated that the company was also the choice of the consumers as the Most Popular Brand of Summer in 2016 and said, "In a sector like fast food which is very competitive and is continuously in action, we are endeavoring for offering the best service to our customers. We ranked first once again in the "Summer Hits 2017: Most Popular Brands of Summer” survey; moreover, with a 5-point increase compared to the previous year. Our high quality service understanding and the warm and sincere communication we establish with our customers constitute the basis for our success. Our successful initiatives are appreciated by our guests, thus our motivation increases. We will continue to work with a great passion to keep earning their trust."
About TAB Gıda:
About TAB Gıda: TAB Gıda Sanayi ve Ticaret A.Ş., a member of ATA Group, is the exclusive licensee of Burger King®, Sbarro®, Popeyes® and Arby’s® trademarks in Turkey, and is the operator and development partner of Burger King®, Sbarro®, Popeyes® and Arby’s® restaurants in Turkey. Burger King® has started with its operations in 1995, while Popeyes® and Sbarro® have started with their operations in 2007 under TAB Gıda. TAB Gıda has acquired Arby's® in 2010, and has established its own trademark Usta Dönerci® in 2013. Today, TAB Gıda has more than 600 Burger King® restaurants, around 80 Sbarro®, more than 180 Popeyes®, around 50 Arby’s® and more than 90 Usta Dönerci® restaurants throughout Turkey. Featuring fast food restaurant chains, TAB Gıda Sanayi ve Tic. A.Ş. is the leader of its sector with several awards to date.