TFI TAB Food Investments CMO Sinan Ünal: Our brand marketing strategies were designed based on the concepts of transition from dining in restaurants to food delivery, and creating and leveraging data.

01 03 2022

Along with pricing strategies, we also focused on restaurant productivity analysis, contact-free and digital solutions. Food delivery revenue has increased four-fold compared to pre-pandemic (2019). Ünal's 2022 agenda includes data analysis, customer centricity, innovative approaches, and the development of a sustainable food system. Investments for reducing food waste are planned for the upcoming 10 years.