TFI TAB Food to Open 1,500 New Restaurants in China

06 09 2019

TFI TAB Food Investments Board of Directors Vice Chairman and CEO Korhan Kurdoğlu said they expect a big interest for Popeyes in China. “As a Turkish operator, the decision we took in 2012 to invest in China was a bold step for us. We observed what a major effect this decision has had in the growth of our company by 2019 and we are proud in the name of our country as well of the scope of the global company we have become as a result of this success achieved in restaurant operations in China.”

Quick service restaurant operator TFI TAB Food Investments (TFI) added the Popeyes brand to its China operations which it started with Burger King in 2012. Having reached more than 1,000 restaurants with Burger King in the country over a short period of time, TFI aims to add 1,500 new Popeyes restaurants to its system over the next 10 years. TFI which is the biggest global franchise of Restaurant Brands International (RBI), added the Popeyes brand to its China operations which it started in 2012. TFI began its activities in the country with Burger King operations and with the Popeyes brand, aims to carry further the success it has achieved over a short period of time. TFI runs the operations of more than 1,000 Burger King restaurants in China and plans to add 1,500 new Popeyes restaurants to its system over the next 10 years. Popeyes’ Chinese operations will begin after RBI completes the formal procedures in China. Kurdoğlu who emphasized that they understood very well the expectations of Turkish consumers after TAB Food began operations in 1995 to raise the bar, said the following: “Likewise today, we understand very well the expectations of consumers in China with the experience we have had there. The experience we gained with Burger King will carry TFI to a totally different position with the addition of Popeyes to our China portfolio. We know that Popeyes products will meet a big interest in the Chinese market. When TFI’s perfection in operation and marketing are added to the quality of products, we believe that we will carry the bar of success which we achieved with Burger King over a short period of time much higher with Popeyes.”