OVERVIEW

As one of the leading quick service restaurant operators in the world, TFI TAB Food Investments started its journey dedicated to excellence in 1994 with the launch of TAB Gıda. In 1994, TAB Gıda introduced Burger King in Turkey, and over the years the company has uninterruptedly expanded its portfolio of global brands, while also founding its own brands that bring local flavors together with the quick service restaurant experience. Today, TFI TAB Food Investments operates the global brands Burger King®️, Sbarro®️, Popeyes®️, Arby’s®️, Usta Dönerci®️, Usta Pideci®️ and Subway®️ in Turkey, as well as Burger King®️ in China (BK China). Through its ecosystem companies, TFI also provides products and services to its own brands as well as external customers.

TFI TAB Food Investments is the largest Burger King®️ franchise operator in the world with its operations in Turkey and China.

Through 29 years of experience, nearly 3000 restaurants and more than 55.000 employees, the global operation of TFI TAB Food Investments is setting the standards in the QSR industry and shaping the consumer trends globally.

As a consumer-focused company, TFI has adopted a management philosophy that is shaped by the different needs of its customers instead of a “one size fits all” approach.

Through its expertise in operation and marketing, the company successfully employs two different QSR business models in Turkey and China. TFI’s operational expertise is reflected in its food supply chain, data analytics and distribution management capabilities, exercised via the ecosystem companies, through which TFI controls the bulk of its supply chain in Turkey. Meanwhile, TFI’s marketing expertise focuses on continued innovation in its products and services to deliver a superior customer experience.

Dedication to these attributes have driven the success of the company. TFI is the largest Burger King® franchisee worldwide, present in two highly attractive emerging markets.

This track record positions TFI well for future opportunities, with an ability to continue to grow in existing core markets while successfully applying its management approach to new brands and markets.

TFI’s multinational QSR platform can be grouped into three business operations:

QSR Turkey:
Operations in Turkey under TAB Gıda San. ve Tic. A.Ş. (TAB Gıda):

TAB Gıda leads the Turkish QSR sector for 29 years with more than 1.500 Quick Service Restaurants including Burger King®, Sbarro®, Popeyes®, Arby’s®, Usta Dönerci® and Usta Pideci®.

QSR China:
Operations in China under Burger King Holdings Ltd. (BK China):

As a crucial part of its growth strategy, TFI began investing in China in 2012. Since then, BK China has opened over 1.400 restaurants in 200 cities across the country.

Ecosystem Companies:
As key contributors to TFI’s success, TFI companies below provide goods and services to the QSR operations in Turkey:

Fasdat Gıda: A leading purchasing, warehousing and logistics services company
Ekmek Unlu Gıda: A state of the art high-tech bakery production factory
AtaKey: One of the largest French fry production plants in Turkey
Ekur Et: A high-tech meat processing facility
Reklam Üssü: A full-service communications and marketing agency
Fiyuu: An experience-oriented digital delivery platform